Email Marketing Specialist — Job Description
Part of the eDariba Marketing Team docs. Read the Marketing Brief first. Related docs for this role:
02-workflow.md·03-kpis.md
Role summary
Owns all eDariba emails: campaign emails and automated sequences. The goal is to move people through the funnel — from signup, to trying the product, to paying — and to keep existing customers active and subscribed.
Reports to: Marketing Manager Review & follow-up: All work is submitted to the Marketing Manager for review and approval before it goes live. The Marketing Manager follows up on progress. Works closely with: Performance Marketer (lists & tracking), Sales team (lead status), Customer Success (retention)
Key responsibilities
1. Campaign emails
- Write and send emails for marketing campaigns (offers, tax deadlines, new features, webinars).
2. Automated sequences
- Build and maintain email sequences, for example:
- Welcome & onboarding: help new signups send their first invoice.
- Trial to paid: convert trial users before the trial ends.
- Retention: keep paying customers active and reduce churn.
- Win-back: bring back inactive or expired accounts.
3. Segmentation
- Split contacts by segment (accounting offices, SMEs, professionals) and by stage (lead, trial, paying, churned).
- Send the right message to the right group.
4. Testing & improvement
- Test subject lines, content and send times, and keep what works.
5. List health & deliverability
- Keep lists clean, respect unsubscribes, and make sure emails reach the inbox, not spam.
6. Reporting
- Share a monthly report on campaign and sequence results.
Required skills
- Strong email copywriting in Egyptian Arabic, short and action-driven.
- Can plan and build automated email flows (triggers, delays, conditions).
- Understands segmentation and the customer lifecycle.
- Basic HTML email editing.
- Basic understanding of deliverability (SPF, DKIM, DMARC, spam triggers).
Tools
| Purpose | Tools |
|---|---|
| Email platform & automation | Brevo / Mailchimp / MailerLite / ActiveCampaign |
| Contacts & lead status | CRM (crm.edariba.com) |
| Design | Email builder templates, Canva |
| Testing & deliverability | Mail-tester, Litmus / Email on Acid |
| Tracking | UTM links, GA4 |
Nice to have
- Experience with SaaS onboarding and retention emails.
- Experience with WhatsApp or SMS messaging campaigns.